From Enthusiast to Expert

How the Ganjier Program Changed My Perspective on Cannabis

By Jocelin Fuller-Brooks, Ganjier Product Specialist

I thought I knew, but I had no idea. My experience in the Ganjier Product Specialist program was rigorous, informative, and truly extraordinary. Earning my certification as a cannabis connoisseur opened my mind to a world of new possibilities. Founded in 2018, The Ganjier Certification program is a multi-tiered, in-depth curriculum designed to expand the understanding and appreciation of all things cannabis. In 2023, this initiative was elevated with the launch of the Level 1 Connoisseurship program, known as the Ganjier Product Specialist (GPS).

Both certification courses are taught by industry pioneers who are highly regarded for their expertise. The Product Specialist course, in particular, includes six in-depth modules, totaling ten hours of foundational cannabis education, all available online. Co-founder Kevin Jordey describes the program as both accessible and thorough, focusing on cannabis product quality and effective consumption methods. It’s designed to meet the needs of both enthusiasts and professionals by offering an all encompassing training experience.

By the end of the course, my understanding of cannabis was expanded far beyond what I had originally expected. Each lesson covered a different aspect of the cannabis world, starting with the fascinating botany and trichome formation taught by the legendary Hashishian, Frenchy Cannoli. His expertise and passion brought a deeper appreciation for the artistry and science behind cannabis cultivation. I also gained essential tips on how to maximize cannabinoid efficacy, enhance bioavailability, and better understand how different consumption methods impact the body.

However, one of the most eye-opening modules was Dr. Jeff Raber’s detailed exploration of terpenes and cannabinoids. As an organic chemist and research scientist, Dr. Raber explained how these compounds interact with our endocannabinoid system to promote balance, wellness, and overall harmony within the body. Every module in the course added layers to my knowledge all while transforming my understanding of cannabis into something much more than just a plant.

Many cannabis enthusiasts can attest to the plant’s remarkable ability to heal and connect people across cultures. Unfortunately, these qualities often remain overshadowed by stigma and a lack of education about the plant’s powerful benefits. As we progress into a future where cannabis is becoming increasingly accepted and integrated into wellness practices, it is vital to recognize its medicinal potential as a tool for holistic healing. The conversations around cannabis must evolve to include its diverse applications, from pain management to enhancing mental health, and even its role in fostering groundbreaking scientific research.

“Every module in the course added layers to my knowledge, transforming my understanding of cannabis into something much more than just a plant.”

In Arkansas, where the medical cannabis program is continuously growing, it is essential for patients to stay well-informed—not just about effective consumption

methods that can enhance their experiences, but also about the plant’s scientifically proven medicinal benefits. Research by Dr. Josue Camberos-Barraza and colleagues (2023) shows that scientific evidence plays a significant role in shaping positive perceptions of cannabis consumption. Findings like these highlight the importance of education in shaping public opinion and promoting responsible use.

The Ganjier Program has become instrumental in my advocacy to reduce the stigma of cannabis use for this very reason. As both a Ganjier and budtender, I feel honored to share factual education with patients across the state while empowering them to make informed choices that enhance their wellness journeys. It’s rewarding to see patients gain confidence as they learn about the different strains, scientifically proven terpenoid effects, and consumption methods available to them.

When we move beyond outdated perceptions and focus on the proven medicinal benefits of cannabis, we can begin to clearly see that the advantages of consumption far outweigh any potential drawbacks. When education and awareness are encouraged, we pave the way for more informed discussions about cannabis, creating a culture that recognizes its therapeutic potential while consciously working to detach the negative stereotypes associated with the plant. As a patient and an advocate for understanding and acceptance, I encourage us to celebrate the magic of cannabis and the profound impact it can have on our lives. Together, we can cultivate a future that honors the plant’s extraordinary capabilities and helps others experience its many benefits as well.

Enjoy Consciously,
Jocelin Fuller-Brooks
Ganjier Product Specialist

Jocelin Fuller-Brooks is a seasoned cannabis industry professional with five years of experience in both medical and recreational markets. As a distinguished cannabis consultant, she has developed a strong passion for advocacy through education, which led her to Arkansas
State Director role within the highly regarded Cannabis and Hemp reform organization, Minorities For Medical Marijuana (M4MM). Her mission is to continue providing cannabis education in all its forms while furthering her commitment to Cannabis Social Justice.